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Customer stoppers are used on sidewalks, in shopping centers, in pedestrian areas or other public areas to draw the attention of passers-by to advertising or offers.
They are also suitable for other applications, for example at trade fairs, markets or as a signage system in parking lots.
What is a customer stopper?
Customer stoppers are free-standing poster stands that offer the opportunity to double sided communicate advertising, offers or important information.
Why customer stoppers?
Customer stoppers are used to arouse interest and attract passers-by to the store, café or restaurant. Ideally, customer stoppers generate buying impulses and thus lead to direct sales. In this case, the customer stopper is referred to as a “silent salesman”.
Where can the customer stopper be used?
The classic installation location for the customer stopper is the outdoor area in front of stores, cafés or restaurants. The aim is to draw the attention of walk-in customers to offers or advertising.
Which customer stopper is the right one?
The location is particularly important when choosing a customer stopper.
In open and windy areas, such as on the coast, particular attention should be paid to good stability. This is achieved either by a high dead weight of the customer stopper or by a flexible mounting of the poster frame on flexible springs. Of course outdoor customer stoppers also should be weatherproof in order to keep the poster in a good shape.
In the HORECA sector, a great deal of attention is paid to the material – wooden customer stoppers are often used here – which visually match the equipment or other advertising media better.
When used indoors as a signpost or offer board, low weight is often very important – so that the customer stopper can be easily positioned or repositioned.
