To meet demands of resellers in the fast growing textile fabric print sector of the display market, Ores have invested in textile printing equipment based at their manufacturing plant. This investment was deemed necessary to meet customer demand from trade customers who want their manufacturing partner to provide the complete hardware and print package for this type of display product.
The print production team at Ores carried out extensive research on printers and decided upon a 3.2 metre wide dye sublimation printer as the most suitable for their needs. They found in their research that UV printers had many benefits, in particular speed. However dye sublimation printing process is the most suitable for fabrics – hence the investment in the machine illustrated.
This printing process is scratch resistant, and provides longer lasting print compared to UV. Dye sublimation does not change the texture and feel of the fabric materials while UV printing does. It is also crease resistant and can be despatched in small packaging for cost effective carriage.
Gursel Sercan from Ores European Sales advised “Many of our European resellers want us to offer the complete display package on specific projects. We strongly believe reseller distribution costs and project timelines will be considerably reduced. In addition, with less handling, transport issues are minimised as are product damages”.